Consumers are taking a more and more critical approach towards the way their food is produced, certainly when it comes to meat products such as chicken. Animal-friendly and affordable products are not just a response to the demand for sustainability, but, most importantly, offer opportunities for growth. Research has shown that consumers find that products produced using animal-friendly methods taste better than normal products.

Naturally Branderhorst freshfood has, with an alternative to the extensive chicken farm, come up with the perfect response to this trend towards sustainability: an intermediary segment between expensive organic chicken on the one hand and relatively cheap, regularly produced chicken on the other hand. What’s more, Branderhorst also offers a range of organic chicken products.